RTI IA in partnership with Innovate Carolina will provide an afternoon of pro bono advising to the Triangle area community at the Innovate Carolina Junction. RTI Innovation Advisors (IA) is an innovation consultancy of RTI International, a non-profit, mission-driven, independent research and technical services institute. They help clients innovate by building capacity, providing insight, and accelerating technology from lab to market and deliver consulting services and analysis that are rooted in research and reflect multidisciplinary expertise. RTI IA believes in the power of teams, and our approach to learning streamlines the path to market for technologies and delivers better products with the potential for positive business and human impact.  

Register today and Pop in at any time during this event to get feedback on your idea or business, regardless of the stage you are in. IA will provide approximately 45 staff, organized in to offer guidance and coaching on technical and process-related innovation strategy in the areas of: 

1. MedTech 

2. Public Health 

3. Agriculture, Food, and Nutrition 

4. Energy and Water 

5. Automation and Digital Technology 

6. Sustainable Chemistry and Materials 

7. Circular Economy 

8. Early-stage Ideas 

Example questions our innovation experts would be excited to discuss:  

• My innovation has lots of potential markets or use cases. How should I prioritize which 

ones to pursue? 

• I’m ready to develop a go-to-market plan, where should I start? 

• How should I approach assessing the market feasibility of my innovation? 

• What frameworks or techniques should I use to develop or refine my value proposition? 

• I know the problem I’m passionate about solving, how should I go about generating and 

testing ideas for potential solutions?