This 6-hour course provides a general introduction to qualitative data collection, with an emphasis on applications within public health. We will examine the principles behind crafting cogent and engaging research questions, as well as selecting appropriate sampling strategies and sample sizes for qualitative inquiry. The workshop then delves into the two most commonly employed qualitative data collection methods – in-depth interviews and focus groups. Participants will gain first-hand experience designing instruments and conducting qualitative interviews. Best practices associated with qualitative data management, including transcription and translation, will comprise the final portion of the workshop.